World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“And when that realization came, it occurred to me that what we really needed to do is build a bridge of trust between these two divisions,” he adds. “That they can look at it more collectively and, together, one can understand the other — that the marketers, the fundraisers, the donor engagers can understand the needs and concerns of the project staff and the children, and the other way around. And that took time.”