An Exercise in Transformation

“Really what we want is to change the hearts and minds of our donors, and that was the vision that we created, and we called it ‘donor transformation.’ Because we are in the transformation business, right? Originally, we sought to transform the lives of children. Then we said, ‘What if we extended that to donors? If we sought to transform the lives of donors? From a project manager’s point of view, what would it look like if we said that we’re not only going to change the life of a child who is living on less than a dollar a day, but in doing that we are going to change the life of a donor who actually might be living on a hundred dollars a day or a thousand dollars a day?’