World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

That’s why Tandon is not a fundraiser. Sure, he spearheads the division that’s responsible for managing a file of 3.5 million names and 1.5 million donors. And, yes, the direct-mail folks and the major-gifts team and the planned-giving pros et al, look to his leadership on a daily basis. But the World Vision U.S. development team recognized a few years ago that it really is in the business of drawing donors in to the mission of the organization as much by their heart strings as by their purse strings. And it bought into that idea so completely that it changed its name from Marketing & Communications to something that seems somewhat, well, bigger: Donor Engagement.