World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

But how?
But what about specifics? Tandon says the whole internal process was, well, a process - one that often took on a “one step forward, two steps back” approach that pushed him and his team to the very core of World Vision U.S.’ mission. It was lacking a clear articulation of the brand, which made consistent messaging next to impossible.