World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“We started with the journey of the donor: How do we transform the life of the donor? We really laid it out,” he says. “We invented it, we researched it, we did focus groups, and then we grasped the essentials of the journey and took that right back to our project staff. The project staff asked how we would measure it … so we now do surveys twice a year on how satisfied our donors are with their relationship with World Vision U.S.”