An Exercise in Transformation
For seven years, World Vision U.S. has been working on shifting the focus of its development efforts from silos to support and getting everyone working together to engage donors deeply in the work of saving the world’s children.
Most World Vision U.S. donors receive two e-mails and not more than two direct-mail pieces a month — not all of which include an ask — in addition to a quarterly magazine. Opt-out and preferred-mode requests are taken seriously.
Up next?
With that satisfaction rating, one might be tempted to think that World Vision U.S.’ “transformation” is complete. The parts must be working together pretty smoothly, so can Tandon and his team rest on their laurels a little bit? (Come on, you already know the answer to that, right?)
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