World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

Of course not. The process is not finite and will always need refining and redefining. And the donor relationships that evolve from it are anything but static. Tandon calls the next step in that evolution obvious — transitioning donors (people who give money) into supporters (who give time, talent and influence). Take, for example, World Vision U.S.’ Acting on AIDS campaign, which has nothing at all to do with fundraising. Instead, it focuses on spurring U.S. college students to connect with members of Congress to change U.S. policies on AIDS in Africa.