World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

It’s no deep, dark secret that many nonprofit organizations, due to fear or budget constraints or short-sightedness or any of a number of reasons, hesitate to expand beyond the actual and immediate intake of contributed dollars. They would love to friendraise, be on MySpace, put time and money into efforts that raise awareness or encourage participation in physical events that don’t include writing checks.