World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

But where to start? And how to justify those efforts to management and board members who have their fists wrapped tightly around the bottom line?

“To get on a highway, you need an on-ramp. For some people, the on-ramp [to donor engagement] is writing a check; for some people the on-ramp is writing to their senator; for some the on-ramp is standing up at a community meeting and talking about what’s on their heart; for other people it might just be listening to a speaker,” Tandon says. “Getting supporters on board is the first part, and once they get on board then, based on what their motivations are, you grow them in the journey.