World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“Marketing, communications, major gifts … all of these things belong together because they all face outward to the donor, to the public. And so how do we organize them? I came up with the name ‘donor engagement’ because we’re not really marketers in the sense of packaging and selling something. Our job really is to engage and excite people to — in the case of World Vision — serve the poor.