World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“We have a pretty great history in the world of nonprofits of doing friendraising and fundraising,” he concludes. “If you think of the entire environmental movement (going back into the ’70s), that was about fundraising and friendraising. I would even argue that in America, the whole civil rights movement was about friendraising and, to a degree, fundraising. We have a real storied history of being able to do both within the world of nonprofits. So I would say, ‘Hey, let’s join the party.’”