World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“The core job of everybody involved in the organization really is engaging our current and prospective donors with our work, and not only with our work but with the poor directly,” he explains. “We are simply enablers of that engagement, so we call ourselves ‘donor engagement.’ Frankly, I’d like to call us ‘donor excitement’ but that is, I think, a bridge too far in today’s world.”