World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“But as we focused [so intently] on the beneficiary, we had our back to our donors. We thought of the donor as an ATM machine, as simply somebody who we are going to plug in to the direct-mail piece and money was going to spill out, and we were going to turn around and use the money to do our primary work.”