World Vision Shifts the Focus of its Development Efforts From Silos to Support and Gets Everyone Working Together to Engage Donors in Saving the World’s Children

By Margaret Battistelli Gardner

“When you look at the inflation-adjusted dollars, simply as a percentage of [gross domestic product], for 40 years from 1965 to 2005, giving [overall] has been stuck at around 2 percent,” Tandon explains. “That tells you that the underlying motivations of donors are not changing fast enough.”

Changing the name of the division went hand in hand with a change in positioning, Tandon says. Rather than turning its back to the donor, the organization now “sort of stands sideways, as a bridge, holding hands with both the donors and the beneficiaries, the children.”