Anatomy of a Control: Keep It Simple
World Wildlife Fund forgoes the glitz, but the results still shine.
These three brochures serve as the “demonstrator” — that additional member of the sales team that says to the reader, “See, everything the writer of the letter says is true!”
This masterpiece has been proven successful for one reason and one reason only: It has been mailed over and over again, which is the only true indicator of success in direct mail.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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