Anatomy of a Control: Keep It Simple
World Wildlife Fund forgoes the glitz, but the results still shine.
Contributing editor Denny Hatch is a consultant, freelance copywriter and author of the books “Method Marketing” and “2,239 Tested Secrets for Direct Marketing Success” (with Don Jackson). “Anatomy of a Control” highlights successful direct marketing mailings. Visit Denny at www.methodmarketing.com. Or e-mail dennyhatch@aol.com.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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