Anatomy of a Control: Keep It Simple
World Wildlife Fund forgoes the glitz, but the results still shine.
This is, in effect, a powerful testimonial. But on the other hand, I wouldn’t recommend splashing the URL around a direct mail package for the same reason as the recycle symbol. Suggesting the prospect go to a Web site interrupts the argument and gives an excuse to lay down the mailing in the middle of the pitch.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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