Anatomy of a Control: Keep It Simple
World Wildlife Fund forgoes the glitz, but the results still shine.
The back of this piece has two parts. The top is the legal copy that tells the donor how to get a copy of WWF registration and financial information on a state-by-state basis. Where many fundraisers are loath to open their books, WWF is clearly happy and proud to do so.
At the bottom: “10 Reasons Why Your WWF Donation is a GREAT Investment,” which outlines success stories that include the creation of Anuisky National Park, completion of the Trinational Chain of Parks and the National Panda Survey, etc.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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