Writer-for-hire Rick Grant takes on a lapsed-donor case

By Richard Deveau

"Planned giving?"

"Sure. Not all lapsing is bad, you know. Some of your donors could be newly retired, living on fixed incomes and, despite your charming personality, still love your mission and want to support your organization."

"And put us in their wills?"

"Exactly."

"Then what?"

"Then I work my magic. We can begin to test offers. I can also add some versioning for lapsed donors to your best-performing packages. Have you ever offered a matching grant?"

"No," she said, "but I have been thinking about doing one and I already know a few donors who would be willing to pony up the dough."