Confessions of a Fundraising Copywriter
Writer-for-hire Rick Grant takes on a lapsed-donor case
"I need you to help me find someone. Well, actually, several thousand someones."
"Who's missing?"
"Our donors. They're lapsing. A lot of them. And we want you to help us get them back."
"What have you done so far?" I asked.
"We just keep mailing them our regular appeals," she said, "hoping they'll eventually give."
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