Year-End Giving: Renewing or Refreshing?
If you think I am exaggerating, consider the recent fundraising effectiveness study by the Association of Fundraising Professionals. As part of the ongoing research on the productivity and overall effectiveness of fundraising programs across the charitable spectrum, the AFP report details the fact that despite gains in giving due to donor acquisition, virtually all of those gains are erased due to poor or nonexistent donor retention efforts.
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
