Year-End Giving: Renewing or Refreshing?
Acquisition — the first step
Sustainable, scalable fundraising efforts depend upon both building and renewing your donor constituency. Principle 7 of "The Eight Principles of Sustainable Fundraising" is “Renew and Refresh.” So which is more important? Neither — each effort is critical to the success of the other. Acquiring new donors and renewing existing investors are interdependent tasks. Certainly you have to acquire donors before you can renew them, but once you’re off and running a fundraising program that sustains itself, it requires both.
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
