Year-End Giving: Renewing or Refreshing?
Sustainability of your fundraising program comes from acquiring new donors. No matter how excellent you are at building and maintaining relationships, some donors will go away. They lose interest. Their priorities change. Their financial situations change. They pass on. As in any fundraising activity, your efforts in donor acquisition must be purposeful, focused and consistent. Right now, if I asked you to review your program of donor acquisition, could you? Could you point to an effort that is designed, executed and evaluated specifically as an activity to bring new donors into your fold? Could you give me unambiguous detail regarding its success?
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
