Year-End Giving: Renewing or Refreshing?
Renewal — scalability and the joy of friendship
Acquiring new donors on a continual basis is the critical activity in achieving sustainability for your fundraising program. To make your organization’s fundraising efforts scale, however, you must devote concentrated, ongoing effort to renewing the donors you already have. When donors figuratively (or occasionally, literally) walk through the door of your organization for the first time, it’s a sure bet that their first investment in your organization will be a nominal one. Nominal for them, that is.
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
