Year-End Giving: Renewing or Refreshing?
The very best benefit of donor renewal? It’s the friendships that you make along the way. As I often say, fundraising is about people, not money.
Making it work — it takes both
At this point, I’m sure it’s fairly clear that acquiring new donors and renewing most of your current investors are both important — even critical activities. Hopefully, you’re also convinced that these two activities are inseparable and interdependent with one another. You may even be saying, “Enough, already. This is common sense!” And it is — in principle. In practice, however, such an awareness is virtually absent from the fundraising landscape. Not to put too fine a point on it, but how do your efforts really stack up?
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
