You Can Change the People That Matter
A fundraiser's take on some of Seth Godin's masterful insights.
- I know you know at least five people — a mix of current supporters and those on the brink — who are willing to give you five to 10 minutes a month of their time.
- Ask them (more is fine too, but don’t overwhelm yourself — that’s the quickest way to failure) if you can call on them briefly as needed when you need insight from your base.
- Explain what kind of feedback you’ll be asking for (their take on content, campaign concepts, etc.) and how you’ll be in touch with them (mini-survey, e-mail, phone call, etc.).
- Set expectations of the time required so they know what’s expected and won’t shy away.
- Believe me, folks will love doing this. It’s minimum time for maximum engagement for them (which strengthens their loyalty with their organization) and fantastic, as-needed guidance for you.
- Companies:
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