You Can Change the People That Matter

“Now that you know these things, go make a product and a service and a story that works. No fair changing the answers to the questions to match the thing you’ve already made (you can change the desired audience, but you can’t change the truth of what they want and believe).”

Your prospects and supporters (plus your personas, their imaginary equivalents) are the best guides you’ll ever have to shaping relevant messages and campaigns that motivate them to give and spread the word to family and friends. So jump in. Get to know them. And sweep them off their feet!