You Can Change the People That Matter
A fundraiser's take on some of Seth Godin's masterful insights.
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Seth%20Godin<%2Fa>%20published%20some%20great%20wisdom%20on%20this%20subject<%2Fa>%20in%20his%20blog%20recently,%20and%20I%20was%20so%20struck%20by%20his%20(always)%20right-on-the-money%20observations%20that%20I%20had%20to%20share%20them%20with%20you%20—%20adapted%20nonprofit%20style.%20Following%20are%20some%20of%20Seth’s%20main%20points%20(in%20bold),%20followed%20by%20my%20interpretations%20for%20the%20fundraising%20crowd.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fyou-can-change-people-that-matter%2F" target="_blank" class="email" data-post-id="2855" type="icon_link">
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“The challenge of mass media was how to run ads that would be seen by just about everyone and have those ads pay off. That problem is gone, because you can no longer run an ad that reaches everyone. Now, instead of yelling at the masses, the marketer has no choice but to choose her audience. So the first, most important question is, ‘Who do we want to change?’”
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