You Can Change the People That Matter
A fundraiser's take on some of Seth Godin's masterful insights.
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Seth%20Godin<%2Fa>%20published%20some%20great%20wisdom%20on%20this%20subject<%2Fa>%20in%20his%20blog%20recently,%20and%20I%20was%20so%20struck%20by%20his%20(always)%20right-on-the-money%20observations%20that%20I%20had%20to%20share%20them%20with%20you%20—%20adapted%20nonprofit%20style.%20Following%20are%20some%20of%20Seth’s%20main%20points%20(in%20bold),%20followed%20by%20my%20interpretations%20for%20the%20fundraising%20crowd.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fyou-can-change-people-that-matter%2F" target="_blank" class="email" data-post-id="2855" type="icon_link">
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For fundraisers, this is actually the third most important question (first, of course, being, “What are the fundraising goals that will help my organization meet its overall goals?” and second being, “What are the specific actions needed to meet those fundraising goals?”). So, on to No. 3: “Who do we want to change?”
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