You Can Change the People That Matter
A fundraiser's take on some of Seth Godin's masterful insights.
“If you can’t answer [the ‘who do we want to change’ question] specifically, do not proceed to the rest. By who, I mean, ‘give me a name.’ Or, if you can’t give me a name, then a persona, a tribe, a spot in the hierarchy, a set of people who share particular worldviews.
Then, be really clear about:
- Companies:
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