‘What does the donor want?’

It’s not all that different in the world of fundraising. Donors support your cause because something you do -- either for them directly or for others -- makes them feel good.

Donor relationships are borne in the desire to quench a thirst. Maybe it’s free parking at the hospital. Or that window decal that shows the world that they care. And it could be simply the self-satisfaction they get in being part of a noble cause. Your cause.