‘What does the donor want?’
You can’t build a relationship if you’re ignoring one party’s needs.
3. Which donors prefer being contacted by direct mail? E-mail? Which ones wait to give until they get a phone call?
4. Are you asking people to give and upgrade in a manner consistent with their other response patterns? Are you basing renewal strategies around techniques that successfully achieved the first or last gift?
- Companies:
- DMW Worldwide
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