‘What does the donor want?’

The key is to find out why. What made that donor make that last gift? Armed with these answers, the challenge of using today’s technology to work for you becomes much less daunting.

Think of it this way: You’re not managing a fundraising program. You’re managing relationships.

Your donors already have provided key insight into what makes them tick. Ask for more information, and then use the information you learn when you plan the next “ask.”