‘What does the donor want?’
You can’t build a relationship if you’re ignoring one party’s needs.
It’s all about donor needs. If you take care of their needs, chances are good they’ll take care of yours.
Mark Jacobson is vice president of the not-for-profit division of DMW, a full-service, direct-response advertising agency with offices in Wayne, Pa.; Plymouth, Mass.; and St. Louis.You can reach him at 774.773.1200 or via e-mail at MJacobson@dmwdirect.com.
- Companies:
- DMW Worldwide
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