You Don't Have to Be Big to be Accountable

Promote, don’t harass.
Many of the complaints we receive about charities concern unsolicited phone calls and unwanted mail. Telephone solicitation not only irritates and alienates many donors, it also makes little financial sense for charities. A telephone solicitor that keeps 25 cents to 95 cents of every donor dollar is not helping anyone but itself Find a way to get donors to your charity, to get your work known in the community and to connect donors to your recipients, but stay off the phone. In the long run, you’re turning off an entire generation of donors and ensuring that the public stays skeptical and cynical.