You Don't Have to Be Big to be Accountable

Your organization’s Web site is the most effective means of non-invasive self-promotion. The growth of online giving, especially during the tsunami disaster, shows the importance of maintaining a professional, informative, and up-to-date Web site. An organization’s Web site is often the first place a donor looks for information about a charity. If your charity’s site is amateurish, disorganized or out of date or it doesn’t contain relevant information, donors will come away with a negative impression of your organization, no matter how positive an effect your programs have on the community.