You Don't Have to Be Big to be Accountable

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The organizations that did well in the days after the tsunami had proven track-records they could promote. They could tell their donors where they had done this kind of work before, how successful they had been, and why they were a good choice of donor funds in this crisis. Donors want to know if you’ve succeeded before. Tell them about it. Let people know the size of your impact, whether it be the number of meals served, acres preserved or animals adopted. Evaluate your success against quantifiable program goals.