You Don't Have to Be Big to be Accountable

NRDC should be commended for this. Although there was easy money to be had, it did not succumb to the temptation. In the future, not only will donors be likely to reward NRDC for its honesty, other organizations will be likely to refer donors to NRDC when a donor’s wish matches one of its programs. Unfortunately, not every organization was as true to its mission as NRDC. Sadly, there were many charities that were seemingly ill equipped to work in Indonesia trying to raise money for tsunami relief. This is foolish and greedy and will only serve to turn off donors in the long run.