Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
As often as possible, list a dollar amount that represents the amount the donor is most apt to give, plus a provision for a bigger gift. You would never put a dollar amount of $10 or $25 for your $100 donors, or $5 or $10 for your $25 donors.
And don’t do stupid things, such as reversing the order of the dollar string. People think from the lowest to the highest, not vice versa.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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