You have to make it tough enough to stand on its own.

By Jerry Huntsinger

8) Along with the dollar amount, there should be a box indicating an “other amount.” This gives the donor a chance to make a larger — or, alas, smaller — gift, but it allows him some flexibility in the final decision.

9) To asterisk or not to asterisk? A good rule is to just always asterisk. Put the asterisk on the dollar amount that is higher than what you’re asking. Then place the other asterisk to the side or below, with handwritten text, such as: We urgently need folks like you to take a giant step forward and give this amount right now.