Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
Make both asterisks big and bold. Put the handwritten text in a colored ink. Make it all pop out.
Making it grab attention
The reply device is a separate physical piece from all other parts of the mailing package. Use a contrasting color of stock and ink to make it stand out. Maybe put a black-dot border all the way around it. Come on — this is mail order. The purpose is fundraising, but the techniques are driven by commercial mail.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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