Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device

And the size? Traditionally, it comfortably slips neatly into a reply envelope.

Forget that tradition. Forget about those dinky little slips. Forget about neatness. What is the fetish against folding?

Let’s say you’re mailing in a No. 9 carrier, and the reply form must fit (or so you think) into a reply envelope, flat, and the piece will be about 8 inches by 31⁄2 inches.