Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device

“Gee whiz and golly,” you think to yourself, “how do I get all that copy onto that diminutive slip of paper?”

Your solution is simple: You use an eight-point typeface and eliminate all the margins and white space. Basically, you create a black hole.

And why? Simply because you have a pathological aversion to folding a piece of paper — or asking your donors to fold it. You need therapy.