Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
* Use a bold graphic — a person, a scene, a symbol. Perhaps something that ties in with the letter.
* Put the donor name and address in a large font, and give the area around it plenty of breathing room.
* If you’re using a response premium, re-sell the attributes of the premium. Illustrate it. Puff it.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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