You have to make it tough enough to stand on its own.

By Jerry Huntsinger

* And finally: The problem with some fundraisers is that they think their message is so sacred that it can’t be delivered in mail-order style. Get over it.

Your next assignment is to collect 100 reply devices from packages that sell products or services. Study them. Report back.

Jerry Huntsinger is experimenting with telepathy to offset rising postage costs. Until he works it out, he continues to work as a freelancer and as senior creative consultant at Craver, Mathews, Smith & Co. You can e-mail him at jerryhuntsinger@starband.net.