Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
That’s why the reply form, all by itself, must be strong enough to rekindle that enthusiasm and re-ignite the passionate fires of emotion.
Ideally, you want the donor to make out the check immediately upon receiving the letter. If your reply device is so compelling that he can’t resist dropping everything and writing a check the moment he reads it, then you’ve achieved your purpose.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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