Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
But get real
The vast majority of gifts are written during a bill-paying session. So let’s stop the world and consider the Basic Ingredients of the Reply Form. They are:
1) The name and mailing address of your organization and exactly how the checks are to be made out.
2) Statements concerning the tax deductibility and financial reputation of the organization.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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