Just Slightly Contrarian: Oh, Woe to the Wimpy Reply Device
You have to make it tough enough to stand on its own.
4) If you’re sending a premium, you might add a sentence saying, “Please send me one of your lifesaving posters on what to do when disaster strikes.”
Many times a reply slip will contain a picture of an individual who needs assistance, often the same picture that appears elsewhere in the package. Or the illustration can be that of the premium or, in the case of the rescue-squad appeal, a picture of EMTs in action at the site of a disaster.
- People:
- Jerry Huntsinger
- Mathews
- Smith
- Places:
- Philadelphia
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