You Just Never Know

The story of this donation underscores the power of guilt as a trigger for giving — especially so because it came from within the giver himself. But more importantly, I think, it underscores the importance of getting your message out there, and consistenly educating people and providing them the opporunity to give. You can — and should — build fabulous relationships with your donors. But somewhere out there, flying under your radar, is someone who has an aha moment and decides he or she wants to give — be it time, talent or treasure. And if your organization is out there as well, with flawless stewardship, consistent marketing and compelling PR, you might find yourself the recipient of that impromptu generosity. Keep that in mind, because the poster at Amergent was right when he or she prefaced this post by saying, “You NEVER know where a new donor could come from … ”