You Know Your Database Needs Refreshing When ...

And, so, you know your database needs refreshing when …

New Data Is Introduced

There is always new data available to the database marketer and, assuming that there is some process in place to determine which data is actually valuable to the enterprise, the introduction of a new set of data might necessitate the review of business rules, calculations and access rights. Oftentimes data is either not actually loaded into a database and is treated as something "offline," or it is loaded into temporary space where information is not defined and standardized, and subsequently lost over time. This undermines the very reason to have a database.